It doesn’t matter how perfect your home is—if your listing photos don’t stand out, potential buyers won’t come by to take a look. In our series “Lessons From Listing Photos,” we dissect the smart updates sellers have made to their homes, and how their listing pictures highlight the home’s best assets.

Living in Santa Fe, NM, is all about taking advantage of the gorgeous landscape, mild climate, art culture, and a city with just enough activity to keep you busy but not overwhelmed. And the suburbs outside of Santa Fe give you access to all that, plus the ability to own a sizable chunk of land.

Those reasons help explain why this four-bedroom, 3.5-bath house, just 20 minutes from the city center, was purchased in 2014 for $435,000 despite it being a textbook fixer-upper.

The 3,000-square-foot-house is on a 1.17-acre lot in a gated community. It comes with a private pond and walking trails, making it the perfect purchase for a buyer looking to enjoy the culture of the area while still keeping to themselves. Sure the home’s interior was in desperate need of an update, but the buyers saw the potential.

After six years and some stylish yet strategic renovations, the buyers sold the home for about $200,000 more than what they paid. There weren’t many big changes—just cosmetic updates and some nicely staged listing photos. So how did they make a profit? We went straight to our experts to find out what home improvements brought in the buyers.

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