Are you on TikTok? You should be. Here’s how this exceptionally popular app can boost your online presence among younger generations of renters.
As the pandemic forced an increasing number of businesses to switch to online operations, the real estate industry took to an unlikely platform: TikTok.
According to official data provided by the platform, 42 percent of TikTok users say they’re using the app to discover new things, from dance trends and songs to lifestyle hacks and pranks, and even multifamily listings—the hashtag “apartment” has 1 billion views, while “real estate” has nearly 6 billion views. What’s more, 57 percent of respondents said they have been inspired to make a purchase or choice by something they saw on TikTok.
Officially launched internationally in 2017, TikTok had nearly 700 million active users as of January 2021 and is on track to surpass 1 billion active users worldwide by the end of the year—that’s nearly 13 percent of the total world population. Not surprisingly, the short-video app has become exceptionally popular among young Millennials and Gen Z renters, making it a valuable tool for multifamily marketers who want to reach out to a younger pool of renters.
Image: Pixabay
