In-demand amenities to consider at off-campus housing to attract and retain student renters.
Student housing costs top the list of university-related expenses, prompting a large number of students to save money on rent by living further away from the campus.
Sometimes, living on-campus just isn’t a possibility, so students often opt for renting out an apartment. This decision requires careful analysis, especially after many students have faced challenges caused by the COVID-19 situation. The changing landscape has resulted in a shift in the things they look for when searching for an apartment—and student housing operators and managers should keep a close eye on these trends. Here’s what they need to know to make sure the listings match the students’ expectations:
LOCATION, LOCATION, LOCATION
A good location is the most sought-after feature students look for when entering the apartment hunt frenzy. While near-campus apartments are in high demand, young renters will take into consideration features such as the distance from stores, eateries, cafes, pharmacies, libraries and other amenities. Getting a feel of the neighborhood is equally important, as a good number of students prefer apartments located in quiet areas so they can study and rest without disturbances. Make sure you are able to offer a video tour of the apartment—and even of the neighborhood, highlighting the most interesting places around the property, such as parks, grocery stores and other essential establishments.
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